About Bill Wilkinson Optical Centre?

Bill Wilkinson Optical Centre has operated as an optometry practice and optical retail store in Bendigo for almost forty years.  From its origins, until early 2012, it was owned and operated successfully by Mr Bill Wilkinson.

In early 2012, Mr Bill Wilkinson retired and the business, Bill Wilkinson Optical Centre, was purchased by Nicole Baines & Jason Richter.

Nicole Baines, an Optometrist and long time employee of Bill Wilkinson Optical Centre, is a co-director of Lilisa Pty Ltd, along with her husband Jason Richter, who comes to the business with Twenty five years experience as an Optical Dispenser.

Both Jason and Nicole, proudly Bendigo “born and bred,” are delighted to continue the tradition of excellent customer care and service that Bill Wilkinson Optical Centre provides.

“We are determined to remain a truly independent and local business, supporting our local community and employing local people”.


Meet the team

Our award winning team is the key to our amazing success

Nicole Baines

Nicole is a qualified optometrist who graduated from the University of Melbourne in 1994, having the degree of Bachelor of Optometry awarded to her in March 1995. Nicole has practiced optometry in Bendigo since graduating, finally settling into her position with Bill Wilkinson Optical Centre in late 1999. Nicole is a member of the Optometrists Association of Australia, a Fellow of the Australian College of Optometry and is registered with the Australian Health Practitioners Regulation Agency Optometry Board.

Jason Richter

Jason is a qualified Optical Dispenser having been awarded a Certificate IV in Optical Dispensing from the Royal Melbourne Institute of Technology (RMIT). Jason has worked in retail optics for twenty five years and brings a wealth of knowledge to his position. Jason also holds a Certificate IV in Training and Assessment

The Dispensing Team

Meet Kristy.

Kristy is a qualified optical dispenser with over 15 years of optical dispensing experience. Kristy joined our team as a full time optical dispenser in 2016. She not only brings years of experience but also a vast knowledge of frame and lens designs and technologies. Kristy is able to help with all your spectacle related questions.